Build Real Strength For Real Life
STRONGMAN FORGED. BUILT FOR REAL LIFE.
Build strength, move better and train with confidence. Whether you’re looking for a strength coach in Chelmsford or online coaching that fits around your life, I’ll help you build a plan that works around your goals and your life.
REAL COACHING. REAL RESULTS.
Trusted to Build Real Strength
From people taking their first serious steps into strength training to athletes competing at the highest levels, JC Performance Coaching has helped hundreds of people build strength, confidence and capability that carries beyond the gym.
20+
Years Coaching
300+
Online Clients Coached
40+
5-Star Reviews
16-78
Client Ages
⭐️⭐️⭐️⭐️⭐️
“James has got me going to the gym. An achievement in itself most who know me would say. He’s helped me deliver results I didn’t think I’d be able to achieve a bit later in life and he’s given me a confidence I needed and a sense of consistency I was lacking.”
- Paul
THE PROBLEM
Strong Enough. But Is Your Training Actually Working For You?
You don’t need more information. You need a clear plan, the right structure and someone who can help you make it work around your life.
NO DIRECTION
Training hard without knowing whether you’re actually moving forward.
You train consistently, but you’re not always sure what to do, how hard to push or when to change things.
NO CONSISTENCY
Your training works when life allows it but life doesn’t always allow it.
Work, family and everything else can make it difficult to stay consistent, even when getting stronger matters to you.
TOO MUCH INFORMATION
More advice isn’t always better.
You’ve probably seen hundreds of exercises, programmes and opinions online. The problem isn’t finding information, it’s knowing what actually applies to you.
That's where coaching makes the difference.
A good programme gives you something to follow. Good coaching gives you a plan that adapts to you.
HOW I CAN HELP
Coaching Built Around You
Choose the level of coaching that fits your goals, training and lifestyle, from hands-on 1:1 support to flexible online coaching.
1:1 Coaching
Train face-to-face at our private Chelmsford strength gym. Get hands-on technique refinement, accountability, and focused coaching designed to bust plateaus and build confidence under the bar. No gym membership required during coaching.
Best for: People who want expert guidance, hands-on technique coaching and accountability every session.
£45 / session
Explore 1:1 CoachingOnline Coaching
Your full-support coaching package built around where you are right now, your life, work and training. Get personalised programming, nutrition guidance, mindset coaching, regular check-ins and progress tracking, plus access to a focused coaching community.
Best for: People who want expert coaching, structure and accountability without needing to train with me in person.
£120 / month
Explore Online CoachingHybrid Coaching
The best of both worlds – full online support plus a monthly in-person coaching session at Unique Results in Chelmsford.
Best for: Great for lifters who want structure AND real-time feedback.
£140 / month
Explore Hybrid coachingPerformance Mindset Coaching
Develop confidence, focus and the mental skills needed to perform under pressure — in training and competition.
Performance Mindset Foundations
£150 · 3 months
Performance Mindset Coaching
£75 / month
Programme Only (Online)
A tailored strength programme built around your goals, training experience and available time.
Plan only — no ongoing coaching support included.
£50 / month
HOW I COACH
More Than Just a Training Plan
Good coaching isn’t just about telling you what to do. It’s about understanding what you need, adapting the plan when life changes, and helping you execute it with confidence.
PERSONALISE YOUR TRAINING
Your training should be built around you — your goals, experience, strengths, limitations and the demands of your life.
No generic programmes. Your plan is built to help you make progress while fitting around the life you’re actually living.
ADAPT YOUR PLAN
Your programme shouldn’t fall apart when life gets in the way.
Training needs to adapt to your workload, recovery, schedule and changing circumstances — without losing sight of the bigger goal.
ACCOUNTABILITY THAT MATTERS
Knowing what to do is one thing. Actually doing it consistently is another.
You’ll have someone in your corner to keep you accountable, stay on track and adjust the plan when things don’t go to plan.
BUILT FOR REAL LIFE
Getting stronger shouldn’t mean putting the rest of your life on hold.
Your training needs to work alongside your work, family, commitments and everything else life throws at you — so you can build strength that lasts.
REAL PEOPLE. REAL PROGRESS.
Stronger. More Confident. More Capable.
The goal isn’t just to lift more. It’s to become stronger, more capable and more confident in what you can do.
Mim
+30KG DEADLIFT • 2X BACK SQUAT • UKNS PODIUM
Started coaching in December 2024. Within a short period, Mim doubled her back squat, added over 30kg to her deadlift and secured 3rd place at UKNS Heavyweight Masters.
“I cannot believe the change in me in such a short time.”
Paul
CONFIDENCE • CONSISTENCY • STRENGTH
Started with a lack of consistency and confidence. Now training regularly and achieving results he didn’t think were possible later in life.
“He’s helped me deliver results I didn’t think I’d be able to achieve.”
Jon
3 NATIONAL COMPETITIONS • 6 MONTHS
Three national competitions in six months, backed by tailored programming, technical coaching and consistent support throughout.
“He’s a friendly and responsive coach and takes the time to tailor my programmes to my requirements.”
HOW IT WORKS
A Simple Approach To Better Training
No complicated process. We start by understanding where you are, where you want to go, and what needs to happen to get you there.
01
Start With A Conversation
We discuss your goals, training history, challenges and what you want to achieve.
02
Build The Right Plan
Your training and coaching are built around your goals, experience and the life you’re actually living.
03
Train, Adapt & Progress
We track what matters, make adjustments when needed and keep you moving forward.
ABOUT JAMES
Strength Coaching Built From Experience
I’ve spent more than 20 years coaching strength and performance — and over 25 years training in strength sports myself.
My coaching has taken me from working with people taking their first steps in the gym to athletes competing at national, European and world level. I’ve coached across Strongman, powerlifting, rugby, MMA, NFL and football, as well as helping everyday people become stronger, more confident and more capable.
My approach is simple: understand the person in front of me, build the right plan, and coach them through the process. Because effective strength training isn’t just about what happens under the bar — it’s about creating something that works for your life.
MSc Sport & Exercise Psychology · Level 4 Strength & Conditioning Coach · 20+ Years Coaching Experience · 25+ Years in Strength Sports
QUESTIONS?
Questions? I've Got You Covered.
How do I get started?
The first step is to book a free consultation. We’ll talk through your goals, training history, current challenges and what you’re looking to achieve. From there, I’ll recommend the coaching option that best fits you.
Do I need to be experienced to work with you?
Not at all. I coach people at all stages, from those taking their first serious steps into strength training to experienced lifters and competitive athletes. Your coaching is built around where you are now.
Do I need a gym membership for 1:1 coaching?
No. 1:1 coaching takes place at Unique Results Gym in Chelmsford, and you don’t need a separate gym membership to train with me during your coaching sessions.
Can you coach me if I don't live in Chelmsford?
Yes. Online coaching allows me to work with clients wherever they train. You’ll receive personalised programming, ongoing support, feedback and accountability without needing to train with me in person.
Which coaching option is right for me?
That’s exactly what the free consultation is for. We’ll discuss your goals, circumstances and preferences, and I’ll help you choose the option that makes the most sense for you.
Do you only coach Strongman athletes?
No. Strongman has shaped my approach to strength coaching, but I work with people from a wide range of backgrounds and goals. Whether you want to get stronger, improve your confidence, move better or compete, the coaching is built around you.
READY TO GET STRONGER?
Build Real Strength For Real Life.
Ready to stop guessing and start training with a plan that actually fits your goals and your life? Let’s talk about where you are, where you want to go, and how I can help you get there.
No pressure. Just a conversation about your goals and the best way forward.