About Me - Strength and Conditioning Coach

Hey, I’m James Crozier—Strength and Conditioning Coach and founder of JC Performance Coaching. Strength training has been a part of my life for over 25 years. I’ve competed across multiple sports, but my real focus has always been on building strength. I spent 10 years competing in Strongman, training alongside some of the strongest athletes in the UK and worldwide, with highlights that include national and international competitions.

But coaching has always been my real passion. Over the last 15+ years, I’ve worked in the fitness industry in various capacities, helping athletes push past their limits. After facing my own challenges with mental health, I pursued a degree in Forensic Psychology and Counselling, followed by an MSc in Sport and Exercise Psychology. This, combined with my Level 4 Strength and Conditioning and Nutrition qualifications, gives me a unique approach to coaching—one that goes beyond just programming and lifting heavy.

Since launching JC Performance Coaching in 2020, I’ve coached hundreds of athletes across different strength sports, from Strongman and Powerlifting to Olympic Lifting and beyond. Whether in person or online, my goal is always the same: to help athletes build real, lasting strength while balancing training with the demands of work and family life.

For me, coaching isn’t just about getting stronger—it’s about helping you build confidence, overcome obstacles, and become part of a supportive TEAM of like-minded athletes. Strength training is tough, but you don’t have to do it alone.

If your interested in changing your life...and achieving your full strength potential then get in touch 

Favourite Sports: Strongman, American Football, Boxing, Rugby and anything strength related 

Sporting achievements: 

5th at Britain’s Strongest Man (Natural) – 2011 

Competed as an Amateur at the IFBB British Grand Prix and Fitness Expo weekend (Excel) – International Strongman competition (Giants Live) - 2011

3rd at South East Strongest Man - 2010

Deadlift: 385kg

Squat: 300kg 

Educational achievements: 

Sports and Exercise Psychology Master’s Degree (MSc) – (Merit 2021)

Forensic Psychology and Counselling Degree (BSc (Hons))

Active IQ Level 4 Diploma in Strength and Conditioning 

Active IQ Level 4 Diploma in Nutrition 

Active IQ Level 3 Diploma in Personal Training 

Active IQ Level 2 certificate in Gym Instructing

Level 5 Diploma - Coaching and Mentoring 

Level 3 - Diploma in Sports Coaching 

NLP Practitioner Certification 

Emergency First Aid at Work Level 3 (VTQ) 

Hyrox Performance Coach

Clean DBS check