About Me - Expert Strength Coach

Your Expert Strength Coach, Mentor & Accountability Partner

I’m James, owner of JC Performance Coaching and a lifter at heart.
For over 25 years, strength and training have driven me. I spent a decade competing in Strongman against some of the UK’s best, nationals, internationals, you name it. I earned titles like 5th at Britain’s Strongest Man (Natural)  

After 15 years coaching, a personal mental health struggle led me to rethink everything. It triggered a dive into psychology earning a BSc in Forensic Psychology & Counselling (2020), then an MSc in Sport & Exercise Psychology (2021). Now, I coach not just through lifts but through mindset, resilience, and mental grit.

I’m not just a passionate coach with lived experience . I’m world-class trained with real-world results.

• Level 3 Personal Trainer
• Level 4 Strength & Conditioning
• Level 4 Nutrition
• NLP Practitioner
• Hyrox Performance Coach
• MSc in Sport & Exercise Psychology
   

Since launching JC Performance Coaching in 2020, I’ve guided hundreds to surpass strength plateaus, compete confidently, and build sustainable progress 

I coach the whole person not just the lifter.

• I use science backed strategy for training, nutrition, mindset, and recovery
   
• I build structure and accountability systems that work around busy work/family lives
   
• I create a high trust culture where you feel seen, supported, and challenged
   

My proudest achievement? Watching people overcome barriers, whether mental blocks or lifting plateaus and thrive. Building a team of like minded, strong individuals lights me up 

• 5th — Britain’s Strongest Man (Natural), 2011
   
• Competed in IFBB British Grand Prix & Giants Live – 2011
   
• 3rd — South East Strongest Man, 2010
   
• Competitive lifts: 385 kg Deadlift, 300 kg Squat
   

• MSc Sport & Exercise Psychology (Merit, 2021)
   
• BSc (Hons) Forensic Psychology & Counselling (2020)
   
• Active IQ Level 4 Diplomas in Strength & Conditioning + Nutrition
   
• Level 3 Personal Training + Sports Coaching
   
• Level 5 Coaching & Mentoring Diploma
   
• NLP Practitioner, Level 3 First Aid, DBS checked
   

You’re more than a lifter. You’re a busy parent, a dedicated professional, and someone who wants results without sacrificing your life. That’s why I coach with:

1. Expert Structuring – Training plans tailored to your schedule and goals.
    
2. Mindset Clarity – Tools to overcome self-doubt, mental fatigue, and consistency struggles.
    
3. Accountability Where It Counts – Coaching that fits your life, not dominates it.
    
4. Community Support – Belong to a team of everyday strong folk like you, sharing progress and encouragement.
    

If you’re ready for strength that fits your life, not the other way around, then I’m ready for you. Together, we’ll push boundaries and build lasting progress.

Book your free strategy call and let’s get started.

Unique Results Gym, Cromar Way, Chelmsford CM1 2QE
📞 07920 195634
✉️ james@jcperformancecoaching.co.uk
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