About Me

Hi, I am James Crozier, owner, and Coach at JC Performance Coaching. I have always been a fitness and exercise fanatic, competing in a multitude of sports but have spent the last 15+ years focusing on strength training and competing in Strongman. 

I have been in the fitness industry in different capacities for 10+ years but after a mental health crisis (Severe Anxiety, Panic Disorder, Depression, agoraphobia), and spending 6-weeks in a mental health facility, I decided to dedicate my life to firstly finding out what was happening to me, but more importantly finding out how I can apply this knowledge to help others going through the same experience. 

This first led me to obtaining my degree in Forensic Psychology and Counselling in 2020, and then going on to achieving my MSc degree in Sport and Exercise Psychology in 2021. As a level 3 qualified Personal Trainer, I decided to mix this knowledge obtaining my Strength and Conditioning qualifications (Level 4) uniquely placing me to help you achieve your strength goals, whilst living with anxiety. 

I found that one of the KEY elements to my recovery was finding my love again for the gym and building back my confidence and my ability to deal with situations outside of my comfort zone through strength training. 

Do I still suffer, and live with ANXIETY DAILY…. Absolutely! Does that mean that I cannot be STRONG and continue to build confidence through self-improvement … 100% NOT!!

Since launching JC Performance Coaching in 2020 I have helped 100’s of individuals achieve their strength goals in both specialist and commercial gyms as well as an online coach. 

My greatest pleasure is helping and seeing others achieve strength goals, overcoming their obstacles and building a TEAM and community of likeminded individuals! 

If your interested in changing your life...building a STRONGER CALMER YOU get in touch!!   

Favourite Sports: Strongman, Boxing, CrossFit, Rugby and anything strength related 

Sporting achievements: 

5th at Britain’s Strongest Man (Natural) – 2011 

Competed as an Amateur at the IFBB British Grand Prix and Fitness Expo weekend (Excel) – International Strongman competition (Giants Live) - 2011

3rd at South East Strongest Man - 2010

Deadlift: 385kg

Squat: 250kg 

Educational achievements: 

Sports and Exercise Psychology Master’s Degree (MSc) – (Merit 2021)

Forensic Psychology and Counselling Degree (BSc (Hons))

Active IQ Level 4 Diploma in Strength and Conditioning 

Active IQ Level 4 Diploma in Nutrition 

Active IQ Level 3 Diploma in Personal Training 

Active IQ Level 2 certificate in Gym Instructing

Level 5 Diploma (100 CPD points) Coaching and Mentoring 

Level 3 (CPD) Diploma in Sports Coaching 

Emergency First Aid at Work Level 3 (VTQ) 

Clean DBS check